OUR STORY

We didn't start with a lab. We started with skin that wouldn't stop reacting.

This is the real story of our founder, one quiet realisation, and a face wash built from scratch — for everyone who has tried everything and is still looking.

Years of trying.
Nothing worked.

Ashutosh spent years doing what most of us do — buying every face wash that promised something. Dermatologist-recommended. Ayurvedic. Gentle. Natural. The labels changed. The problem didn't.

His skin felt dry right after washing but was oily again two hours later. It broke out regularly. He blamed his skin type, tried switching products, spent more, spent less.

If you've ever felt like "kuch bhi suit nahi karta" — he was living exactly that.

The answer was
in the kitchen.

One evening, out of frustration, he stopped using everything. He went to the kitchen and mixed a few simple ingredients he once saw his mother using — and washed his face with that instead.

Within three weeks, his skin started healing. No tightness after washing. No midday oiliness. Just skin behaving like it's supposed to.

"If these simple kitchen ingredients work — what exactly were all those face washes doing?"

The more he looked into it, the more uncomfortable the answer got. Our skin is intelligent enough to heal itself — if we give it the right support. It knows how to regulate oil. It knows how to protect itself. It has been doing this for millions of years.

But foaming cleansers — a category built more on marketing than on science — had been quietly working against that. The synthetic foaming agents, the preservatives, the chemicals weren't cleaning your skin. They were stripping it. Stripping the natural oils that your skin uses to protect itself. And your skin, in a panic, would overproduce oil to compensate. More dryness. More breakouts. More reactions. And you'd buy another face wash to fix what the last one caused.

He had accidentally stepped outside that cycle. And he wasn't going back.

He didn't start a brand.
He solved a problem.

When his friends tried what he'd been doing, their skin started changing too. That's when something shifted — this wasn't just his problem. It was everyone's.

He wanted to build something reliable, consistent, and honest — something that anyone could use. So he partnered with Dr. Sanjay Kadlimatti — an Ayurvedic skin specialist and former principal of an Ayurvedic medical college — and they built three formulas from scratch.

No SLS. No preservatives. No synthetic fragrance. No foam. A powder format — because it was the only format that let them be fully honest about every ingredient. What's on the label is exactly what's in the bottle.

Every ingredient was sourced directly — from farmers in Barmer, from the hills near Theog, from coastal villages and local markets. Not because it made a good story. Because they needed to know exactly what was going on your skin.

Beyond Foam facewash products

Theog · Barmer · Osian · Three formulas. One philosophy.

The journey, honestly.

From a kitchen experiment to 2,000+ daily users.

2023 — The Frustration

Tried everything. Nothing worked.

Ashutosh’s skin refused to cooperate with any face wash on the market — natural or otherwise. The label-change game was over.

2023 — The Realisation

Kitchen ingredients. Three weeks. Skin started healing.

Foam isn’t cleansing — it’s stripping. And the decision to build something that doesn’t do that.

2024 — The Spark

It worked for his friends too.

He made his first batch himself — filling every bottle by hand — and sold them through community stalls. It wasn’t a launch. It was a proof of concept.

2024 — The Love

Reorders started coming in.

A face wash made from a few simple ingredients was now loved by people who had tried everything. Somewhere in that, he knew what his life’s work was.

2025 — The Scale

Three formulas. One for each skin type.

Partnered with Dr. Kadlimatti — a 30-year Ayurvedic formulation expert. Built Osian, Barmer, and Theog. Sourced every ingredient directly from farmers.

2026 — Now

2,000+ daily users. 45% return every month.

Without a single rupee of paid advertising driving early growth. Just people whose skin finally stopped reacting — telling other people.

Beyond Foam facewash products

Where it started — real people, real conversations, real skin.

This brand exists for people like you.

If you’ve tried ten products and given up. If your skin reacts to almost everything. If you’ve been told it’s just your skin type — when it might actually be what you’re washing your face with. Beyond Foam was built for you.

No synthetic chemicals. Ever.Ingredients traced to originDoctor-formulated21-day money-back guaranteeNo foam. No dryness.
Ashutosh Seth

“We made this for people who’ve tried everything. I was one of them.”

Ashutosh Seth   ·   Founder, Beyond Foam